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discover true streetwear. urban streetwear made premium. 2day. 2morrow. 4ever..

URBAN STREETWEAR · MADE IN TIRUPPUR · NO MIDDLEMEN

Break the expected.

today.tomorrow.forever

DROP 001 — LIVESTOCK 261/780MADE IN TIRUPPUR11.1085N 77.3411E
224dot Drop 001 campaign — a screen-printed piece from the Menagerie drop, shot in Tiruppur.
PLATE 01 — CAMPAIGNTIRUPPUR11.1085N 77.3411E
001 / today.tomorrow.forever[ THE OUTLAW — EST. TIRUPPUR ]

limited by design. rare by choice.. made in Tiruppur. no middlemen. D2C only. no stockists. ever..

The manifesto

01

Homegrown

We make it all ourselves.

02

Premium

Our products are best in quality.

03

Finite

Our products are always limited.

04

Affordable

Detail shouldn't cost extra.

We don’t outsource a single stitch.

02 / DROP 001

The Menagerie

Tigers, dragons, panthers — drawn by hand, separated into screens and pulled one colour at a time. Stock 1120/2110.

TIGER CREST TEE in Black
001[FINITE]

TIGER CREST TEE

Twin tigers, kingfishers and a running-man crest

₹1,499STOCK 048/120
YEAR OF THE DRAGON CREW in Oxblood
002[FINITE]

YEAR OF THE DRAGON CREW

Full-back dragon, gold script, ESTD 2024

₹2,899STOCK 012/120
TIGER CREW in Royal
003[FINITE]

TIGER CREW

Rising tiger, flames, and the lockup in an arc

₹2,899STOCK 074/120
MAGNOLIA PANTHER TEE in Brick
005[GONE]

MAGNOLIA PANTHER TEE

Panther in the magnolias, full back panel

₹1,499STOCK 000/120
BADDIE BABY TEE in Ecru
006[FINITE]

BADDIE BABY TEE

Chrome flame lettering, fitted

₹999STOCK 012/100
HOT MESS BABY TEE in Black / Red
007[FINITE]

HOT MESS BABY TEE

Red ringer trim, rhinestone heart

₹1,099STOCK 066/100
SWEET ANGEL BABY TEE in Butter / Cocoa
008[FINITE]

SWEET ANGEL BABY TEE

Ribbon script, brown ringer trim

₹1,099STOCK 049/100
RUNNING MAN TEE in Wine
004[FINITE]

RUNNING MAN TEE

Chain-stitch running man. Eight colourways.

₹1,299STOCK 266/480
FARM TO TABLE TEE in Aqua
009[FINITE]

FARM TO TABLE TEE

Tender coconut, drawn from life

₹1,199STOCK 138/200
RUNNING MAN BABY TEE in Aqua
010[FINITE]

RUNNING MAN BABY TEE

Tonal running man, fitted

₹999STOCK 109/150
ESSENTIAL RIB TANK in Black
011[FINITE]

ESSENTIAL RIB TANK

The one you build the outfit on

₹699STOCK 204/300
ESSENTIAL WIDE-LEG SWEAT in Chalk
012[FINITE]

ESSENTIAL WIDE-LEG SWEAT

Pressed crease, drawcord waist

₹1,999STOCK 142/200
SHOP
03 / HOMEGROWN

Made in Tiruppur

Every stitch in-house. Tiruppur, Tamil Nadu 11.1085N 77.3411E

  1. Cut
  2. Print
  3. Embroider
  4. Wash
  5. Stitch
PLATE 01
PLATE 02
PLATE 03
PLATE 04

We don't outsource a single stitch. Cutting, printing, embroidery, wash, stitch — all done in-house, by us, for us. So when you see a piece loaded with detail that should cost 3x more, that's not a discount, that's just us skipping the middleman who'd have watered it down.

Tiruppur's been dressing the world for years — New York, London, wherever — while India got the leftovers. We said nah. 224dot exists so a kid in any pin code in India can throw on something that hits as hard as what's getting shipped overseas. No more importing the vibe. We're making it right here.

— / THE STORY

Fitting in was never the point.

READ THE STORYTiruppur11.1085N 77.3411E
04 / FINITE

Once it’s gone

Limited by design. Rare by choice. No restock, no second run.

261 of 780 left.

DROP 001519 GONENO RESTOCKD2C ONLY

261 of 780 units remain in drop 001.

GAUGE — MARK WIDTH = STOCK REMAINING 033%

SEE WHAT’S LEFT
05 / EDITORIAL

In the wild

Every piece changes once it leaves us and enters real life. That is exactly how we like it.

224dot campaign reel 1REEL 01 · MUTED
224dot campaign reel 2REEL 02 · MUTED
SEE THE LOOKBOOK
06 / THE LIST

Know first

One message per drop. No noise, no daily nonsense. Leave whenever you like.

WARNING: Wearing 224dot may cause unnecessary confidence, questionable decisions and an intense dislike of boring outfits.