01 / today.tomorrow.forever
No more importing the vibe.
Tiruppur's been dressing the world for years — New York, London, wherever — while India got the leftovers. We said nah. 224dot exists so a kid in any pin code in India can throw on something that hits as hard as what's getting shipped overseas. No more importing the vibe. We're making it right here.
02 / today.tomorrow.forever
We don't outsource a single stitch.
We don't outsource a single stitch. Cutting, printing, embroidery, wash, stitch — all done in-house, by us, for us. So when you see a piece loaded with detail that should cost 3x more, that's not a discount, that's just us skipping the middleman who'd have watered it down.
03 / today.tomorrow.forever
Limited by design. Rare by choice.
Our products are always limited. Every drop is cut to a number and that number is the run. Once it's gone, it's gone. Not everyone gets to own the same piece — which is what makes wearing 224dot feel like something you found rather than something you were sold.
04 / today.tomorrow.forever
Break the expected.
224dot doesn't ask, “Will people like this?” It asks, “Will people remember this?” Unapologetic, restless, never boring — a piece that has to be liked by everyone ends up remembered by no one.
The Outlaw The Outlaw The Outlaw
05 / today.tomorrow.forever
Always moving. Always next. Never repeating.
The Running Man is us refusing to stand still. It goes on every piece in raised chain-stitch, laid on our own embroidery heads — in the same building as the cutting, the printing, the wash and the stitch.
today.tomorrow.forever — 2day, 2morrow, 4ever. That is what the 224 counts.
[2DAY][2MORROW][4EVER]
Looking like you mean it. Wearing something that actually does something.
TIRUPPUR — 11.1085N 77.3411ED2C ONLY. NO STOCKISTS. EVER.THE OUTLAW